Thursday 3 December 2009

Educational business models

There are two companies which offer very different models of business I will investigate in this post.

http://www.sparklebox.co.uk/
http://www.espresso.co.uk/

Sparklebox contains completely free printable resources for primary school teachers, containing activities for many different subjects, 1000s of different areas. It makes money by using filtered safe, google ads. Although after researching it is a meager allowance as in estimation through http://www.websiteoutlook.com/www.sparklebox.co.uk  the site is only worth £19591.34 (therefore the company) not really reeling in the cash, and in terms of its cred, it doesn't seem to have any real in depth academic background, the whole feel of the website is terrible and barely functional. There are some links into the community ...

http://sparklebox.blogspot.com/ the blog actually gives a nice view into the the inner workings and all the problems that cybloks upon its release might have... for example there was an interesting problem in regards to accessibility in primary schools to the website, as they introduced community aspects into the website such as twitter, facebook and myspace etc... which meant that the schools internet network would ban the site, this meant it wasn't able to be accessed from within the school, causing many issues. Theres an in depth article stating how it was fixed relating to acceptance on trusted site networks.

  • "Google Friend Connect elements have been completely removed.
  • Visitors can no longer comment on photos in the Gallery, resources in the Sharing Zone or books in our Books area
  • Visitors can no longer submit resources or photos in the Gallery or Sharing Zone
  • Links to Twitter remain absent from our sites" 
  

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